Could a coffin scare people away from drug use?

Tiffany Akins | December 6th, 2017

A Langley funeral home is using images of a coffin and funeral in a new overdose awareness campaign targeting youth. After dealing with a “distraught family in planning a funeral service for a teen or young adult family member,” Alternatives Funeral & Cremation Services created a fentanyl prevention program for youth. The program includes visuals of a funeral, and a 45 minute presentation.

The campaign is causing quite a stir. British Columbia’s chief coroner says the agency doesn’t endorse what it calls “fear-based initiatives.” Lisa Lapointe wrote an article that said although public education and awareness amidst the overdose crisis is important, scaring people from using drugs is not an effective measure in saving lives.

So I’m curious – what do you think of the fear-based approach? Do you think something like this could work? Would your teens/youth take this message to heart?

There are some BC campaigns already, check them out below.

Know Your Source (several organizations)
BC Government
Northern Health
Fraser Health

About the Author

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Tiffany Akins
email iconTiffany.Akins@vch.ca  

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